GENESIS: a livestream event
A large-scale, 3-night livestream charity music festival hosted by my creative collective HOKUNEIA, featuring 23 acts and 4 other creative organizations (LGCY Media, Scrubs Collective, Soul Food Music Collective, and Trigger Collective).
PROJECT ROLE
Graphic design, video production, event directing
TIMEFRAME
February 2021 - March 2021
On March 11th through 13th, HOKUNEIA hosted GENESIS, a livestream charity music festival benefitting the Save the Music Foundation, which provides resources to public schools to create sustainable music education programs for youth all across the United States. GENESIS featured 23 musical acts and was streamed live on Twitch. Together with the community, HOKUNEIA raised $1764.00 in donations in three nights towards our benficiary.
The word “genesis,” means “the origin or mode of formation of something.” To commemorate the launch and debut of HOKUNEIA, we chose to name this event after this word.
Several different ideas and theme came across my mind while developing the visual concept themes for GENESIS. Upon first thought, the word “genesis” itself made me think about nature. However, the fact that many of our musical acts were electronic music artists also brought ideas of technology and computing to me, as well. It became clear after that the aethetic of GENESIS should based on a marriage of the conflicting themes of nature and technology.
I turned to the art design that was paired with the music of Virtual Self and graphic art of others that were inspired by it as well for inspiration for my own graphic design for GENESIS.
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“Particle Arts” by Virtual Self - Music Video
As mentioned, the main aesthetic of GENESIS combines themes of nature and life with the more unnatural, futuristic and digital vibe. To represent “nature,” the centerpiece of the aesthetic is a cherry-blossom tree, colored to have a glowing effect and a “glitch” effect to also represent a “digital, technological” theme. The tree is paired with a background that makes it look like it resides in a digital space.
MAIN VISUAL CONCEPT
ARTISTS LINEUP
SOCIAL MEDIA POSTS (VIDEO)
ARTIST SPOTLIGHT GRAPHICS
SEt TIMES GRAPHICS
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PREVIEW TEASERS (VIDEO)
STREAM INTERMISSION/WAITING SCREEN
STREAM INTERMISSION
GENESIS
Graphic design and video production for a large-scale, livestream charity music festival, featuring 23 acts and 5 creative organizations.
AFTERSET
Graphic design and video for a livestream charity music festival in collaboration with a leadership conference hosted by UVSA.
HOKUNEIA TEAM SPOTLIGHTS
Graphic design of spotlights images featuring members of a creative collective’s roster, posted on their social media platforms.
HOKUNEIA
A Website for a creative collective of musicians, showcasing its members, mission statement, and music releases.
AFTERSET
Graphic design and video for a livestream charity music festival in collaboration with a leadership conference hosted by UVSA.
HOKUNEIA TEAM SPOTLIGHTS
Graphic design of spotlights images featuring members of a creative collective’s roster, posted on their social media platforms.